How To Get Started With Free Email Marketing Templates
For those of us who are truly classed as small businesses, hiring a company to run an email marketing campaign might not be the most affordable option, at least not at the startup stage. For those just starting out, and on a small scale, try free email marketing templates. These are available online and come in a wide variety of designs. Free email marketing templates can be a great way of testing the waters of e-commerce. Remember, though, that this is only a starting point. After you have created a newsletter or website with one of the available free email marketing templates, you will want to work more closely with a provider who has a proven success record; marketing experts have advanced training and research into the whys and wherefores of email marketing and can guide you, helping you avoid common marketing pitfalls. In designing a website, you will want an opt-in page, as well as including an opt-in clickable box in your free email marketing template. This allows the consumer to click "Yes! I want to know more!" and provide you with their email address. I learned something about HTML codes and email newsletters while I was researching free email marketing templates. You should create your page content in a plain text editor, such as NotePad, or WordPad, with the word wrap feature turned off. Do not attempt to embed any images in a plain text editor. What happens is a mess of symbols and letters that more closely resembles alphabet soup and does not look like a professional email marketing newsletter or website. Because of issues with spammers, you must include your contact information at the bottom of your website or newsletter, as well as a way for the consumer to opt-out if they do not want to receive any more material from you. Don't be afraid to try email marketing. It may seem confusing, but with free email marketing templates making your startup efforts more affordable, you can keep trying until you find a template that works. It is important to remember that you must market to a specific audience. Let me give you an example. A potter wants to market her wares. She is a talented potter but has minimal online marketing experience. She chooses from available free email marketing templates and gets her website set up and ready to run, complete with images of product and both opt-in and opt-out pages. Her target audience is the handicraft population. There is indeed a market for hand made products such as pottery and with a successful email campaign, her business should be up and running quite well. As I have said, choosing free email marketing templates is a great way to get started in the wide world of e-commerce! |