Learning About Bulk Email Mailer
I have a confession to make: despite the fact that I have a high IQ, I knew next to nothing about bulk email - until I started doing some research. As always, with every new subject, my first question is What Is It? So what is a bulk Email mailer? So glad that you asked! In a nutshell, this is all about getting the maximum exposure for the minimum cost. What, you ask frostily, am I talking about? Let's break it down into small, easily digestible segments. First, bulk Email mailer is a marketing tool, pure and simple. Marketing is merely a synonym for advertising, and advertising is all about getting the word out that you have a fantastic product for sale and you want the whole world to know about it! Let us suppose that you have a product you want to advertise. You have built a wonderful website, and now you want to tell the whole world about it. What is the most cost effective means of doing that? A bulk Email mailer, that's what! A bulk Email mailer is analogous to sending out a newsletter by snail mail. The first thing you need is a mailing list - after all, what good is your terrific product if you can't send mail to everyone on earth and tell them about it, right? Of course. All right, now you have your terrific product, you have a fantastic newsletter (bulk Email mailer) and you have an unbeatable mailing list - what happens now? Let's back up a little bit. Be very sure of your target audience. In other words, don't try to market fur coats to people who live in a hot desert climate in tents, because they're probably more interested in an ice maker! So gear your bulk Email mailer to the appropriate target audience. But what if I don't have a mailing list, you ask? Ah, so simple to solve! You can purchase a bulk Email mailer list, just be sure that you know your target audience. The cost is generally reasonable and there are many top vendors waiting to hear from you. Now that you have your product, newsletter, mailing list or lists, how do you actually go about sending the emails? Another excellent question! There are many different user friendly bulk Email mailer programs available on the market today. Some of these offer a free introduction, where you can send up to 500 bulk emails before purchasing the software. Try several programs before making your final bulk Email mailer choice. This is a decision worth taking some time over. You want a program with features that will work well for you and one that you can understand, as well as one that is easy to operate. Good selling! |